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Hi, I'mLisa A. Harden

Digital Marketing Manager. Web & Graphic Designer. Photographer.

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Profile

I'm a Highly Skilled Digital Marketing Professional with eleven years of experience. I aim to make a difference through my creative and technical solutions.

I want to join a company that aligns with my values—inclusive to all humans, understands its social responsibility, and wants to help the planet thrive. I want to utilize my skills and my resiliency for the greater good.

In today's marketing landscape, digital marketing is becoming ever more significant, and it is creative as much as it is technical. You must be creative-minded to propose creative solutions, but you must also be technical-minded to solve and execute those solutions.

That's where I come in. I am 50/50 right brain and left brain. I can not be one without the other, and digital marketing fulfills my need to be creative and technical.

I have worked in many marketing, branding, and advertising capacities over the years. My education includes a Master of Business Administration in Marketing and a Bachelor of Arts in Commercial Photography and Graphic Design with a concentration in Advertising. I have professional B2B marketing communication and project management experience in advertising design, illustration, product packaging design, front-end website design, and commercial photography.

On the technical side, I maintain and optimize SEO and SEM utilizing various platforms including, but not limited to SEMRush, Google Analytics, Google Console, Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager. In addition, I am responsible for B2B lead generation, marketing automation, and inbound marketing operating in HubSpot. Also, I serve as a system administrator and team liaison for HubSpot while providing administrative functions, including user account maintenance, reports, dashboards, and automated workflows.

Because I have experience with the creative and technical side of marketing, I understand the scope of what it takes to complete a campaign, from brainstorming to ROI and all the pieces to implement.

Name : Lisa A. Harden, MBA
Location : Providence, RI
Current Position: Digital Marketing Manager
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Skills

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Experience

Digital Marketing Manager @ AstroNova, Inc.

Sep 2018 - Present
  • Collaborate with Marketing Team to globally manage all aspects of digital marketing operations
  • Manage an assistant and delegate projects to them
  • Execute inbound marketing strategies and target audiences to build brand awareness, educate customers, and generate qualified leads utilizing relevant digital content
  • Stay up-to-date on new digital marketing tools and implement best practices within the company
  • Develop a global plan for website optimization to increase web traffic and maintain website analytics, SEO, SEM, etc.
  • Manage website creation and maintenance with a third-party firm for all AstroNova websites in addition to the Company portal
  • Generate reports with key metric indicators on digital marketing performance and communicate to company leaders to understand business needs, recommend, and apply new digital marketing initiatives
  • Organize and execute email campaign strategies, including promotions, automation nurturing workflows, post-purchase drip campaigns, re-engagement campaigns, and newsletters
  • Manage social media marketing strategies, including profile optimization and paid social advertising
  • Digitally promote events, such as trade shows (pre, during, and post-show) and webinars globally

Marketing Production Specialist @ CVD Equipment

Mar 2015 - Aug 2018
  • Maintain, design, and update content on multiple websites
  • Maintain SEO metadata, keywording, and reporting
  • Maintain and optimize Google AdWords campaigns
  • Monitor website traffic and reports using Google Analytics
  • Maintain website data and diagnostics with Google Webmaster Tools
  • Visualize complex concepts and communicate them through illustration and graphic design
  • Design print and digital literature, promotional, and advertisement materials using Adobe® CC InDesign, Illustrator, and Photoshop
  • Produce and design graphics, product decals, logos, document templates, banners, posters, brochures, emails, etc
  • Design and distribute press releases and email blasts using Constant Contact
  • Track lead generation, all ad campaigns, and ROI using Salesforce
  • The Salesforce administrator and team liaison and hold the Mountaineer Rank and 30 badges in Trailhead.
  • Photograph products for website and print literature and adverts
  • Produce enhanced and modify photographs for print and production
  • Organize and maintain a library of design work, templates, logos, print materials, and photos
  • Organize, maintain, and track tasks and projects
  • Create, update, and track corporate social media content

Marketing Communications Specialist @ Sage Parts Plus

Apr 2013 - Feb 2015
  • Met with sales and marketing staff to discuss communication requirements
  • Created, designed, and reviewed product literature
  • Created and designed product packaging and branding
  • Researched, wrote, and developed concepts for marketing materials, website, and trade show graphics
  • Developed and coordinated media packages, including letters and brochures
  • Developed direct marketing programs and monitor roll-out of all campaigns
  • Developed, design, and coordinated all campaign advertising on all media levels
  • Created, designed, and scheduled all email marketing campaigns
  • Photographed and edited product images for print and website marketing purposes

Marketing Creative Director @ Technical Tattoo Supply

Apr 2010-Apr 2013
  • Designed product packaging, advertisements, point-of-purchase, and flyers
  • Photographed products for print catalog and the online store
  • Designed and managed email marketing campaigns
  • Administered website and e-commerce

Education

Master of Business Administration in Marketing | Western International University

Sep 2009 - Oct 2011

Relevant Coursework: Marketing Research, International Marketing, Supply Chain Management, Buyer Behavior & Sales Promotion, and E-Commerce Marketing

Bachelor of Arts in Commercial & Advertising Imaging | Brooks Institute

May 2005 - April 2008

Relevant Coursework: Small Business Marketing, Advertising, Web Design, HTML, Graphic Design, Digital Imaging, Studio & On-location Lighting, Color Management.

Certifications

hubspot-cert
cornell-cert

Awards

gdusalogobold

Services

Digital Marketing

Web Design

Graphic Design


Logo Design

Commercial Photography

Package Design


Testimonials